Volume 12, Issue 2 | International Review on Public and Nonprofit Marketing

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Volume 12, Issue 2

July 2015

Sports Marketing

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7 articles in this issue

Sport marketing and non profit marketing - perfect together
David Shani
Editorial 18 June 2015 Pages: 93 - 95
Employing social media as a marketing strategy in college sport: an examination of perceived effectiveness in accomplishing organizational objectives
Anthony W. Dixon
J. Michael Martinez
Christina L. L. Martin
Original Article 09 May 2015 Pages: 97 - 113
More than competition: exploring stakeholder identities at a grassroots cause-related sporting event
Denise Linda Parris
Stephen L. Shapiro
Adrien Bouchet
Original Article 01 April 2015 Pages: 115 - 140
Corporate social responsibility, social entrepreneurship and sport programs to develop social capital at community level
Dina Alexandra Marques Miragaia
Catarina Isabel Nunes Martins
Andrew Havens
Original Article 27 March 2015 Pages: 141 - 154
Purchase intention behind Mercer University’s inaugural football team
Steven McClung
Ania Izabela Rynarzewska
Original Article 26 March 2015 Pages: 155 - 167
Resource valuation of non-profit organizations: the case of the intercollegiate athletics industry
Jonathan A. Jensen
Brian A. Turner
Chad D. McEvoy
Original Article 03 April 2015 Pages: 169 - 187
A preliminary study of a professional sport organization’s family-centered health promotion initiative
Yuhei Inoue
Sami Yli-Piipari
Carol C. Irwin
Original Article 09 May 2015 Pages: 189 - 205