Sport marketing and non profit marketing - perfect together David Shani Editorial 18 June 2015 Pages: 93 - 95
Employing social media as a marketing strategy in college sport: an examination of perceived effectiveness in accomplishing organizational objectives Anthony W. DixonJ. Michael MartinezChristina L. L. Martin Original Article 09 May 2015 Pages: 97 - 113
More than competition: exploring stakeholder identities at a grassroots cause-related sporting event Denise Linda ParrisStephen L. ShapiroAdrien Bouchet Original Article 01 April 2015 Pages: 115 - 140
Corporate social responsibility, social entrepreneurship and sport programs to develop social capital at community level Dina Alexandra Marques MiragaiaCatarina Isabel Nunes MartinsAndrew Havens Original Article 27 March 2015 Pages: 141 - 154
Purchase intention behind Mercer University’s inaugural football team Steven McClungAnia Izabela Rynarzewska Original Article 26 March 2015 Pages: 155 - 167
Resource valuation of non-profit organizations: the case of the intercollegiate athletics industry Jonathan A. JensenBrian A. TurnerChad D. McEvoy Original Article 03 April 2015 Pages: 169 - 187
A preliminary study of a professional sport organization’s family-centered health promotion initiative Yuhei InoueSami Yli-PiipariCarol C. Irwin Original Article 09 May 2015 Pages: 189 - 205