1. The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposal

   • Marta Rey García
   • Luis Ignacio Álvarez González
   • Laurentino Bello Acebrón

   Theoretical Development 29 May 2012 Pages: 87 - 102

   

2. Does definition of self predict adopter dog breed choice?

   • Goitom Tesfom
   • Nancy J. Birch

   Original Article 14 July 2012 Pages: 103 - 127

3. Factors influencing the probability of early lapse of face to face recruited charity donors

   • Roger Bennett

   Original Article 11 November 2012 Pages: 129 - 142

   

4. Using social media for arts marketing: theoretical analysis and empirical insights for performing arts organizations

   • Andrea Hausmann
   • Lorenz Poellmann

   Original Article 12 February 2013 Pages: 143 - 161

   

5. Investigating factors that influence on ICT usage in higher education: a descriptive analysis

   • M. Angeles Iniesta-Bonillo
   • Raquel Sánchez-Fernández
   • Walesska Schlesinger

   Original Article 22 May 2013 Pages: 163 - 174

6. Communicating with love: exposition to the love concept and donations to a humanitarian organization

   • Nicolas Guéguen
   • Céline Jacob
   • Virginie Charles-Sire

   Original Article 07 June 2013 Pages: 175 - 183

7. Social marketing: an application to the behaviour of breastfeeding

   • Oliva Maria Dourado Martins
   • Arminda Maria Finisterra do Paço
   • Ricardo José de Ascensão Gouveia Rodrigues

   PhD Thesis Review 13 June 2013 Pages: 185 - 186