The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposal Marta Rey GarcíaLuis Ignacio Álvarez GonzálezLaurentino Bello Acebrón Theoretical Development 29 May 2012 Pages: 87 - 102
Does definition of self predict adopter dog breed choice? Goitom TesfomNancy J. Birch Original Article 14 July 2012 Pages: 103 - 127
Factors influencing the probability of early lapse of face to face recruited charity donors Roger Bennett Original Article 11 November 2012 Pages: 129 - 142
Using social media for arts marketing: theoretical analysis and empirical insights for performing arts organizations Andrea HausmannLorenz Poellmann Original Article 12 February 2013 Pages: 143 - 161
Investigating factors that influence on ICT usage in higher education: a descriptive analysis M. Angeles Iniesta-BonilloRaquel Sánchez-FernándezWalesska Schlesinger Original Article 22 May 2013 Pages: 163 - 174
Communicating with love: exposition to the love concept and donations to a humanitarian organization Nicolas GuéguenCéline JacobVirginie Charles-Sire Original Article 07 June 2013 Pages: 175 - 183
Social marketing: an application to the behaviour of breastfeeding Oliva Maria Dourado MartinsArminda Maria Finisterra do PaçoRicardo José de Ascensão Gouveia Rodrigues PhD Thesis Review 13 June 2013 Pages: 185 - 186