1. Revisiting the five problems of public sector organisations and reputation management—the perspective of higher education practitioners and ex-academics

   • Päivikki Kuoppakangas
   • Kati Suomi
   • Tomi Kallio

   Original Article Open access 27 June 2019 Pages: 147 - 171

2. Consumer experience and the valued elements in the three phases of purchase of a cultural event

   • Cátia Mendes de Jesus
   • Helena Maria Batista Alves

   Original Article 06 June 2019 Pages: 173 - 194

3. An exploratory study on perception of celebrity endorsement in public services advertising

   • Kara Chan
   • Ting Zhang

   Original Article 07 June 2019 Pages: 195 - 209

4. The impact of choice factors on international students’ loyalty mediated by satisfaction

   • Dina Maria Amaro
   • Alzira Maria Ascensão Marques
   • Helena Alves

   Original Article 31 August 2019 Pages: 211 - 233

   

5. Investigating antecedents of social innovation in public sector using a service ecosystem lens

   • Sanjai K. Parahoo
   • Ahmed A. Al-Nakeeb

   Original Article 10 September 2019 Pages: 235 - 253

   

6. Place branding and place marketing: a contemporary analysis of the literature and usage of terminology

   • Navin Kumar
   • Rajeev Kumar Panda

   Original Article 16 October 2019 Pages: 255 - 292

   

7. The impact of celebrity endorsement in cause related marketing campaigns on audiences’ behavioral intentions: Egypt case

   • Passent Tantawi
   • Heba Sadek

   Original Article 01 November 2019 Pages: 293 - 311

   

8. The post-Brexit donor: segmenting the UK charitable marketplace using political attitudes and national identity

   • Andrew Robson
   • David Hart

   Original Article 19 October 2019 Pages: 313 - 334

   

9. Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm

   • Shiwangi Singh
   • Sanjay Dhir

   Original Article 21 October 2019 Pages: 335 - 347