Volume 55, Issue 1, February 2011

ISSN: 2195-8262 (Print) 2195-8270 (Online)

In this issue (18 articles)

  1. No Access

    NEWS

    Who is Who

    Pages 5-6
  2. No Access

    PRAXIS | Magazin

    Leseliste Top 5: Markencontrolling

    Pages 10-11
  3. No Access

    PRAXIS | Magazin

    Management Control in allen Facetten

    Page 14
  4. No Access

    PRAXIS | Magazin

    „Anders machen, nicht weitermachen!“

    Pages 15-17
  5. No Access

    BookReview

    Termine

    Page 18
  6. No Access

    PRAXIS | Artikel

    Markenmanagement und Markenerlebnis

    Keke Hiller Pages 51-53
  7. No Access

    BookReview

    WISSENSCHAFT

    Pages 58-59
  8. No Access

    VORSCHAU

    Vorschau

    Page 60