The use of branding by trade publishers: An investigation into marketing the book as a brand name product Jo RoyleLouise CooperRosemary Stockdale OriginalPaper Pages: 3 - 13
North American Approval Program coverage and cost study 1998/99 Dan Miller OriginalPaper Pages: 14 - 22
Fifty years of translation: The Index Translationum completes a half century Vaiju Naravane OriginalPaper Pages: 23 - 38
The Merck Manual: One hundred years of American medicine Mark H. BeersRobert Berkow OriginalPaper Pages: 39 - 42
Short words work well, make good sense: Some ways to write with them when you deal with books Nat Bodian OriginalPaper Pages: 43 - 45
An exercise in tracking the role of some of the major players in the book-world in the on-going erosion of the western cultural heritage Richard Abel Reflections on the Publishing Scene Pages: 46 - 58
