Volume 15, Issue 5

Search all Review of Managerial Science articles

July 2021

Special Issue on Marketing and Design (Pages 1129-1345)

Issue Editors:

Jörg Henseler,
Manuela Guerreiro,
Nelson de Matos

9 articles in this issue

The interplay of marketing and design
Jörg Henseler
Manuela Guerreiro
Nelson de Matos
Original Paper Open access 28 May 2021 Pages: 1129 - 1137
Cultural product innovation strategies adopted by the performing arts industry
Chun-Liang Chen
Original Paper 21 May 2020 Pages: 1139 - 1171
Brand experience manual: bridging the gap between brand strategy and customer experience
Mauricy A. Motta-Filho
Review Paper Open access 16 June 2020 Pages: 1173 - 1204
Do tourism applications’ quality and user experience influence its acceptance by tourists?
Pedro Palos-Sanchez
Jose Ramon Saura
Marisol B. Correia
Original Paper 02 June 2020 Pages: 1205 - 1241
Re-designing adaptive selling strategies: the role of different types of shopping companions
Tobias Scholz
Jörn Redler
Sven Pagel
Original Paper Open access 23 March 2020 Pages: 1243 - 1280
A qualitative approach to designer as a product cue: proposed conceptual model of consumers perceptions and attitudes
Elif Idemen
Ayse Banu Elmadag
Mehmet Okan
Original Paper 20 February 2020 Pages: 1281 - 1309
Confirmatory composite analysis using partial least squares: setting the record straight
Florian Schuberth
Original Paper Open access 29 July 2020 Pages: 1311 - 1345
Effects of visual simplicity in product design and individual differences in preference of interactive products
Eleanor Eytam
Oded Lowengart
Noam Tractinsky
Original Paper 23 April 2020 Pages: 1347 - 1389
When do we need higher educated salespeople? The role of work experience
Cong Feng
Scott Fay
Kexin Xiang
Original Paper 20 April 2020 Pages: 1391 - 1429

Volume 15, Issue 5

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