Volumes and issues

Scarcity: Consumer, Firm, and Societal Dimensions and Perspectives

The future of artificial intelligence and robotics in the retail and service sector

Creating customer, firm, and social value through cutting-edge digital technologies

Special Issue: Innovating in the Digital Economy: Leveraging Technology to Create Value for Consumers and Firms

Special Issue: Managing Business and Innovation in Emerging Markets

Special Issue: Generalizations in Marketing: Systematic Reviews and Meta-Analyses

Special Issue: Technology and Marketing

Special Issue: Marketing Strategy in Digital, Data-Rich, and Developing Market (D3) Environments

Special Issue: Consumer Journeys: Developing Consumer-Based Strategy

Special Issue: Service Marketing Strategy

Special Issue: Understanding and Managing Customer Engagement Using Customer Relationship Management

Special Topic Section: Brand and Innovation Interdependency

INTERNATIONAL COMPETITIVENESS

40th ANNIVERSARY ISSUE

Organization Theory

SUSTAINABILITY

Special Issue: Exploring the relationship between marketing and supply chain management. Guest Editors: John T. Mentzer and Greg Gundlach

Special Issue: A Tribute to Peter Drucker. Guest Editors: Jenny Darroch, George Day, and Stan Slater

Special Issue: Service-Dominant Logic: Continuing the Dialog. Guest Editors: Robert F. Lusch and Stephen L. Vargo