1. The hypothesis of a dominance hierarchy of information sources

   • Johan Arndt
   • Frederick E. May

   OriginalPaper Pages: 337 - 351

2. Perceptions of the sales job: How students compare with industrial salespeople

   • Alan J. Dubinsky

   OriginalPaper Pages: 352 - 367

3. Analysis of means in marketing research

   • Norbert Lloyd Enrick

   OriginalPaper Pages: 368 - 379

4. Marketing research for public health: A demonstration of differential responses to advertising

   • Richard Homans
   • Franklin S. Houston

   OriginalPaper Pages: 380 - 398

5. A reexamination of the concept of privilege groups

   • Paul S. Hugstad

   OriginalPaper Pages: 399 - 408

6. Measuring children's attitudes toward TV commercials: An instrument reliability test

   • Jay D. Lindquist

   OriginalPaper Pages: 409 - 418

7. Validating the retail store image concept

   • Jack J. Kasulis
   • Robert F. Lusch

   OriginalPaper Pages: 419 - 435

8. Modifying the retail classification system for more timely marketing strategies

   • Sak Onkvisit
   • John J. Shaw

   OriginalPaper Pages: 436 - 453

9. Profiling environmentally responsible consumer-citizens

   • Lewis R. Tucker
   • Ira J. Dolich
   • David Wilson

   OriginalPaper Pages: 454 - 478

10. Development and application of the concept of user image: The case of mass transit ridership

    • Dinoo J. Vanier
    • Donald Sciglimpaglia

    OriginalPaper Pages: 479 - 489

11. The maturation of the science of media selection

    • Roger J. Calantone
    • Ulrike de Brentani-Todorovic

    OriginalPaper Pages: 490 - 524

12. Book reviews

    • Gary M. Mullet
    • Myron Gable
    • Raymond L. Horton

    BookReview Pages: 525 - 534