1. Substructural dimensions of interorganizational relations in marketing channels

   • James R. Brown
   • Sherman A. Timmins

   OriginalPaper Pages: 163 - 173

2. Advertising directed to children: A look at the mother's point of view

   • Stephen C. Cosmas
   • Niki Yannopoulos

   OriginalPaper Pages: 174 - 190

3. Unidimensional (global) vs. multidimensional composite performance appraisals of store managers

   • Jan P. Muczyk
   • Myron Gable

   OriginalPaper Pages: 191 - 205

4. Bribery as an organizational response to conflicting environmental expectations

   • Randall K. Hess
   • Edgar W. Kossack

   OriginalPaper Pages: 206 - 226

5. Price as a quality cue in industrial buying

   • David R. Lambert

   OriginalPaper Pages: 227 - 238

6. Modifying a marketing communication model with the sleeper effect

   • C. A. Maile
   • A. H. Kizilbash

   OriginalPaper Pages: 239 - 249

7. Stratification in consumer behavior research: A re-examination

   • Louis V. Dominquez
   • Albert L. Page

   OriginalPaper Pages: 250 - 273

8. A study of conflict between shopping center managers and retailers within regional shopping centers

   • Leonard J. Konopa
   • Ronald L. Zallocco

   OriginalPaper Pages: 274 - 287

9. The construction and testing of an image questionnaire

   • Robert N. Zelnio
   • Jean P. Gagnon

   OriginalPaper Pages: 288 - 299

10. Models of consumer behavior: The state of the art

    • Pradeep Rau
    • Saeed Samiee

    OriginalPaper Pages: 300 - 316

11. Book reviews

    • Naresh K. Malhotra
    • Richard K. Robinson
    • Larry S. Lowe

    BookReview Pages: 317 - 324

12. Cumulative bibliography

    Announcement Pages: 325 - 336