Substructural dimensions of interorganizational relations in marketing channels James R. BrownSherman A. Timmins OriginalPaper Pages: 163 - 173
Advertising directed to children: A look at the mother's point of view Stephen C. CosmasNiki Yannopoulos OriginalPaper Pages: 174 - 190
Unidimensional (global) vs. multidimensional composite performance appraisals of store managers Jan P. MuczykMyron Gable OriginalPaper Pages: 191 - 205
Bribery as an organizational response to conflicting environmental expectations Randall K. HessEdgar W. Kossack OriginalPaper Pages: 206 - 226
Modifying a marketing communication model with the sleeper effect C. A. MaileA. H. Kizilbash OriginalPaper Pages: 239 - 249
Stratification in consumer behavior research: A re-examination Louis V. DominquezAlbert L. Page OriginalPaper Pages: 250 - 273
A study of conflict between shopping center managers and retailers within regional shopping centers Leonard J. KonopaRonald L. Zallocco OriginalPaper Pages: 274 - 287
The construction and testing of an image questionnaire Robert N. ZelnioJean P. Gagnon OriginalPaper Pages: 288 - 299
Models of consumer behavior: The state of the art Pradeep RauSaeed Samiee OriginalPaper Pages: 300 - 316