Deal proneness and heavy usage: Merging two market segmentation criteria Edwin C. HacklemanJacob M. Duker OriginalPaper Pages: 332 - 344
Foreign environmental factors influencing American consumers' predispositions toward European products Chih-Kang WangCharles W. Lamb OriginalPaper Pages: 345 - 356
Consumer response to advertisements for legal services: An empirial analysis Larry R. LangRonald B. Marks OriginalPaper Pages: 357 - 373
A comparative analysis of multiattribute attitude models John H. LindgrenLeonard J. Konopa OriginalPaper Pages: 374 - 389
A multifactor experiment on the generalizability of direct mail advertising response techniques to mail survey design Taylor E. LittleMilton M. Pressley OriginalPaper Pages: 390 - 404
The use of telephone dials as attitude scales: A laboratory experiment Gregory D. UpahStephen C. Cosmas OriginalPaper Pages: 416 - 426
Consumer satisfaction as a function of personal competence/efficacy Robert A. Westbrook OriginalPaper Pages: 427 - 437