1. Differences in retail store images within husband-wife dyads

   • Gerald Albaum
   • Del I. Hawkins
   • John P. Dickson

   OriginalPaper Pages: 144 - 153

2. A causal analysis of environment-reward-satisfaction linkages for the sales representative

   • Ronald D. Anderson
   • Roger E. Jerman
   • James A. Constantin

   OriginalPaper Pages: 154 - 162

3. A discriminant model for identifying scenarios of industrial new product failure

   • Roger J. Calantone
   • Robert G. Cooper

   OriginalPaper Pages: 163 - 183

4. The windshield method of questionnaire distribution: A viable alternative

   • James R. Harris
   • Hugh J. Guffey
   • J. Ford Laumer

   OriginalPaper Pages: 184 - 191

5. Communal and associational social structures: Their underlying behavioral components and implications for marketing

   • Elizabeth C. Hirschman

   OriginalPaper Pages: 192 - 213

6. The social disorder of the broadened concept of marketing

   • Gene R. Laczniak
   • Donald A. Michie

   OriginalPaper Pages: 214 - 232

7. Toward a broader concept of marketing's role in social order

   • Sidney J. Levy
   • Philip Kotler

   OriginalPaper Pages: 233 - 238

8. Broadened marketing and social order: A reply

   • Gene R. Laczniak
   • Donald A. Michie

   BriefCommunication Pages: 239 - 241

9. The development of a standardized student evaluation form

   • David J. Lill

   OriginalPaper Pages: 242 - 254

10. Students in marketing research: Surrogates vs. role-players

    • Fred W. Morgan

    OriginalPaper Pages: 255 - 264

11. Book reviews

    • Danny N. Bellenger
    • K. L. McGown
    • Suzanne Pelletier

    BookReview Pages: 265 - 271