Searching for the best price: An experimental look at consumer search effort Bruce H. AllenDavid R. Lambert OriginalPaper Pages: 245 - 257
The marketing concept in the U.S. and the USSR: An historical analysis Hiram C. BarksdaleWilliam J. KellyIan MacFarlane OriginalPaper Pages: 258 - 277
Dimensions of consumer satisfaction/dissatisfaction with services: The case of electric utilities William O. BeardenRichard M. DurandJesse E. Tell OriginalPaper Pages: 278 - 290
Correlates of trustworthiness for celebrities Hershey H. FriedmanMichael J. SanteramoAnthony Traina OriginalPaper Pages: 291 - 299
A longitudinal analysis of information source utilization Elizabeth C. Hirschman OriginalPaper Pages: 314 - 324
Preliminary tests of a marketing communications model Carlton A. MaileA. H. Kizilbash OriginalPaper Pages: 325 - 335
Care needed when selecting response inducements in mail surveys of commercial populations Milton M. Pressley OriginalPaper Pages: 336 - 343
Criteria for the evaluation of product managers—An application of multiple group solution Alladi VenkateshClint B. Tankersley OriginalPaper Pages: 344 - 354