What are the qualities of a good marketing article? F. Anthony Bushman OriginalPaper Pages: 151 - 156
Developing a cost-effective marketing information system Norbert Lloyd Enrick OriginalPaper Pages: 157 - 166
The role of consumers in the public policy process O. C. FerrellDean M. Krugman OriginalPaper Pages: 167 - 175
Should the competing brand be illustrated in a comparative advertisement? Charles W. LambWilliam M. PrideBarbara A. Pletcher OriginalPaper Pages: 176 - 186
Retail store visitation and the cost-value hypothesis: An application of the AID algorithm Subhash C. LonialStuart Van Auken OriginalPaper Pages: 187 - 194
Ethical guidelines for business and social marketing Patrick E. MurphyGene R. LaczniakRobert F. Lusch OriginalPaper Pages: 195 - 205
What effect from a single advertisement? Robin T. PetersonCharles H. Gross OriginalPaper Pages: 222 - 227