Salesmen-customer interaction: An experimental approach Michael EtgarArun K. JainManoj K. Agarwal OriginalPaper Pages: 1 - 11
Social class differences in the apparel purchase behavior of single, professional black women A. Coskun SamliEnid F. TozierDoris Yvette Harps OriginalPaper Pages: 25 - 38
An attitudinal evaluation of hospitals: A determinant attribute and market segmentation study Bruce SeatonRonald H. Vogel OriginalPaper Pages: 39 - 51
Social character and the structure of behavioral intention Clint B. TankersleyDavid R. Lambert OriginalPaper Pages: 52 - 60
The motivation for grocery store loyal behavior with marketing implications Robert H. Williams OriginalPaper Pages: 61 - 69
Trading stamps: Their role in today's marketplace Louls E. BooneJames C. JohnsonGeorge P. Ferry OriginalPaper Pages: 70 - 76
An empirical investigation of the appropriateness of the product life cycle to municipal library services John L. CromptonSharon Bonk OriginalPaper Pages: 77 - 90
Can effort/satisfaction theory explain price/quality relationships? Nessim Hanna OriginalPaper Pages: 91 - 100
Profiling bankamericard (visa) and master charge holders Douglass K. HawesW. Wayne TalarzykRoger D. Blackwell OriginalPaper Pages: 101 - 113
The use of students as experimental subjects in marketing research Donald E. VinsonWilliam J. Lundstrom OriginalPaper Pages: 114 - 125