From tablet to table: How augmented reality influences food desirability William FritzRhonda HadiAndrew Stephen Original Empirical Research Open access 27 December 2022 Pages: 503 - 529
Examining post-purchase consumer responses to product automation Leah Warfield SmithRandall Lee RoseMohammad “Mike” Saljoughian Original Empirical Research 24 September 2022 Pages: 530 - 550
The effect of positive anticipatory utility on product pre‑order evaluations and choices Amaradri MukherjeeRonn J. SmithScot Burton Original Empirical Research 20 September 2021 Pages: 551 - 569
Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations Davide Christian OraziBhoomija RanjanYimin Cheng Original Empirical Research 20 January 2023 Pages: 570 - 597
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years Jonathan LuffarelliSebastiano A. DelrePolina Landgraf Original Empirical Research 13 August 2022 Pages: 598 - 616
A taxonomy of marketing organizations Leigh McAlisterFrank GermannBill Stewart Original Empirical Research 16 December 2022 Pages: 617 - 635
Hideous but worth it: Distinctive ugliness as a signal of luxury Ludovica CesareoClaudia TownsendEugene Pavlov Original Empirical Research 02 December 2022 Pages: 636 - 657
The design of B2B customer references: A signaling theory perspective D. Eric BoydF. Javier SeseSebastian Tillmanns Original Empirical Research 15 October 2022 Pages: 658 - 674
What’s not to like? Negations in brand messages increase consumer engagement Todd PezzutiJames M. Leonhardt Original Empirical Research 27 July 2022 Pages: 675 - 694
Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions Paolo AntonettiIlaria Baghi Original Empirical Research 18 October 2022 Pages: 695 - 715
The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude Kirk KristoffersonLea Dunn Original Empirical Research 07 October 2022 Pages: 716 - 745
Correction to: A multi-system organizing framework for inter-firm control: a comprehensive perspective on control David I. Gilliland Correction 14 June 2022 Pages: 746 - 746