Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships Sebastian ForkmannJonathan WebbLisa K. Scheer Conceptual/Theoretical Paper 02 March 2022 Pages: 889 - 914
The performance impact of marketing dualities: a response surface approach to resolving empirical challenges Youngtak M. KimJohn R. BusenbarkSon K. Lam Review Paper 15 March 2022 Pages: 915 - 940
Corporate lobbying and product recalls: an investigation in the U.S. medical device industry Verdiana GiannettiRaji Srinivasan Original Empirical Research Open access 05 May 2022 Pages: 941 - 960
A model of online shopping cart abandonment: evidence from e-tail clickstream data Monika Kukar-KinneyAngeline Close ScheinbaumHeping He Original Empirical Research 22 March 2022 Pages: 961 - 980
Information search behavior at the post-purchase stage of the customer journey Cristiane PizzuttiRenata GonçalvesMaura Ferreira Original Empirical Research 28 May 2022 Pages: 981 - 1010
Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities Saurabh MishraSachin B. ModiMichael A. Wiles Original Empirical Research 17 March 2022 Pages: 1011 - 1031
Possessive brand names in brand preferences and choice: the role of inferred control Mansur KhamitovMarina Puzakova Original Empirical Research 18 February 2022 Pages: 1032 - 1051
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships Jeremy S. WolterDora E. BockMichael Giebelhausen Original Empirical Research 14 March 2022 Pages: 1052 - 1070
Brand-generated social media content and its differential impact on loyalty program members Blanca I. Hernández-OrtegaMichael A. StankoJosé Franco Original Empirical Research 05 May 2022 Pages: 1071 - 1090
The effect of incentive structure on referral: the determining role of self-construal Lili WangZoey Chen Original Empirical Research 22 March 2022 Pages: 1091 - 1110
Consumer preference for pay-per-use service tariffs: the roles of mental accounting Sejeong YunKwanho Suk Original Empirical Research 07 April 2022 Pages: 1111 - 1124