1. Mail and telephone shopping as a function of consumer self-confidence

   • J Marc De Korte

   OriginalPaper Pages: 295 - 306

2. Is all social exchange marketing?

   • O. C. Ferrell
   • Mary Zey-Ferrell

   OriginalPaper Pages: 307 - 314

3. Is all social exchange marketing?: A reply

   • Richard P. Bagozzi

   OriginalPaper Pages: 315 - 326

4. Perspectives on demarketing during the energy crisis

   • Michael Harvey
   • Roger Kerin

   OriginalPaper Pages: 327 - 338

5. Partner interaction and influence on purchase decision of married, engaged, and “going steady” couples

   • Donald W. Hendon
   • William C. Hamilton

   OriginalPaper Pages: 339 - 348

6. An empirical analysis of the relationships among marketing journals, professors and administrators

   • Charles W. Lamb
   • James U. McNeal

   OriginalPaper Pages: 349 - 360

7. An empirical examination of the dimensionality of power in a channel of distribution

   • Robert F. Lusch

   OriginalPaper Pages: 361 - 368

8. Marketing decision-making through computer cartography

   • William M. Pride

   OriginalPaper Pages: 369 - 378

9. Psychographic profiles of media usage segments

   • Jesse E. Teel
   • William O. Bearden
   • Richard M. Durand

   OriginalPaper Pages: 379 - 388

10. A difference in informational influences: Services vs. goods

    • Marc G. Weinberger
    • Stephen W. Brown

    OriginalPaper Pages: 389 - 402

11. Consumer satisfaction: Concept and measurement

    • John A. Czepiel
    • Larry J. Rosenberg

    OriginalPaper Pages: 403 - 411

12. Book reviews

    • J. Dale Molander
    • Irene L. Lange
    • William G. Browne

    BookReview Pages: 412 - 418