Mail and telephone shopping as a function of consumer self-confidence J Marc De Korte OriginalPaper Pages: 295 - 306
Perspectives on demarketing during the energy crisis Michael HarveyRoger Kerin OriginalPaper Pages: 327 - 338
Partner interaction and influence on purchase decision of married, engaged, and “going steady” couples Donald W. HendonWilliam C. Hamilton OriginalPaper Pages: 339 - 348
An empirical analysis of the relationships among marketing journals, professors and administrators Charles W. LambJames U. McNeal OriginalPaper Pages: 349 - 360
An empirical examination of the dimensionality of power in a channel of distribution Robert F. Lusch OriginalPaper Pages: 361 - 368
Marketing decision-making through computer cartography William M. Pride OriginalPaper Pages: 369 - 378
Psychographic profiles of media usage segments Jesse E. TeelWilliam O. BeardenRichard M. Durand OriginalPaper Pages: 379 - 388
A difference in informational influences: Services vs. goods Marc G. WeinbergerStephen W. Brown OriginalPaper Pages: 389 - 402
Consumer satisfaction: Concept and measurement John A. CzepielLarry J. Rosenberg OriginalPaper Pages: 403 - 411