Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products Chadwick J. MillerDaniel C. BrannonMartha Troncoza Original Empirical Research 03 June 2021 Pages: 1043 - 1064
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands Jake HoskinsShyam GopinathElham Yazdani Original Empirical Research 08 April 2021 Pages: 1065 - 1087
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms Gautham VadakkepattVenkatesh ShankarRajan Varadarajan Original Empirical Research 11 March 2021 Pages: 1088 - 1108
Space between products on display: the impact of interspace on consumer estimation of product size Yuli ZhangHyokjin KwakCharles R. Taylor Original Empirical Research 30 March 2021 Pages: 1109 - 1131
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program Alina NastasoiuNeil T. BendleSalvador Navarro Original Empirical Research 13 April 2021 Pages: 1132 - 1150
When drivers become inhibitors of organic consumption: the need for a multistage view Robert MaiStefan HoffmannIngo Balderjahn Original Empirical Research 26 June 2021 Pages: 1151 - 1174
From franchisee experience to customer experience: their effects on franchisee performance Pushpinder GillStephen K. Kim Original Empirical Research 03 June 2021 Pages: 1175 - 1200
Self-oriented competitiveness in salespeople: sales management implications Wyatt A. SchrockDouglas E. HughesJohn R. Hollenbeck Original Empirical Research 21 July 2021 Pages: 1201 - 1221
Relating entertainment features in screenplays to movie performance: an empirical investigation Brianna JeeWon PaulichV. Kumar Original Empirical Research 14 June 2021 Pages: 1222 - 1242
Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation Brianna JeeWon PaulichV. Kumar Correction 23 July 2021 Pages: 1243 - 1243
The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods Philippe AurierMejía Victor D. Original Empirical Research 13 August 2021 Pages: 1244 - 1266
Correction to: Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory Willy BolanderNawar N. ChakerDaniel R. Bradbury Correction 22 May 2021 Pages: 1267 - 1268
