The importance of behavioral outcomes John HullandMark Houston Editorial 06 January 2021 Pages: 437 - 440
A theory of multiformat communication: mechanisms, dynamics, and strategies Jordan W. MoffettJudith Anne Garretson FolseRobert W. Palmatier Conceptual/Theoretical Paper 12 November 2020 Pages: 441 - 461
Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory Willy BolanderNawar N. ChakerDaniel R. Bradbury Review Paper 07 January 2021 Pages: 462 - 481
Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time Katharina KellerChristian SchlerethOliver Hinz Methodological Paper Open access 19 February 2021 Pages: 482 - 500
Correction to: Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time Katharina KellerChristian SchlerethOliver Hinz Correction 13 April 2021 Pages: 501 - 501
No conversion, no conversation: consequences of retail salespeople disengaging from unpromising prospects William L. CronSascha AlaviHanaa Ryari Original Empirical Research Open access 13 January 2021 Pages: 502 - 520
The dynamic nature of marketing constructs Lars BergkvistMartin Eisend Original Empirical Research 23 November 2020 Pages: 521 - 541
Sales enablement: conceptualizing and developing a dynamic capability Robert M. PetersonAvinash MalsheHoward Dover Original Empirical Research 29 October 2020 Pages: 542 - 565
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos Carter MorganTatiana M. FajardoClaudia Townsend Original Empirical Research 20 February 2021 Pages: 566 - 583
A customer portfolio management model that relates company’s marketing to its long-term survival Leigh McAlisterShameek Sinha Original Empirical Research 28 January 2021 Pages: 584 - 600
Governance implications of modularity in sourcing relationships Nukhet HarmanciogluStefan WuytsPeren Ozturan Original Empirical Research 16 November 2020 Pages: 601 - 625