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Journal of the Academy of Marketing Science

Official Publication of the Academy of Marketing Science

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Volume 49, Issue 2

March 2021
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10 articles in this issue
  1. Customer inertia marketing

    • Conor M. Henderson
    • Lena Steinhoff
    • Robert W. Palmatier
    Original Empirical Research 03 September 2020 Pages: 350 - 373

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