1. Reviewers as developmental coaches

   • Mark B. Houston
   • John Hulland

   Editorial 02 October 2020 Pages: 1 - 4

2. An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment

   • Jan-Benedict E.M. Steenkamp
   • Alberto Maydeu-Olivares

   Methodological Paper 30 October 2020 Pages: 5 - 29

   

3. A strategic framework for artificial intelligence in marketing

   • Ming-Hui Huang
   • Roland T. Rust

   Conceptual/Theoretical Paper Open access 04 November 2020 Pages: 30 - 50

   

4. Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

   • Fangfang Li
   • Jorma Larimo
   • Leonidas C. Leonidou

   Conceptual/Theoretical Paper Open access 10 June 2020 Pages: 51 - 70

   

5. An emerging theory of loyalty program dynamics

   • Jisu J. Kim
   • Lena Steinhoff
   • Robert W. Palmatier

   Conceptual/Theoretical Paper 09 March 2020 Pages: 71 - 95

   

6. Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity

   • Julie Guidry Moulard
   • Randle D. Raggio
   • Judith Anne Garretson Folse

   Conceptual/Theoretical Paper 31 July 2020 Pages: 96 - 118

   

7. Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial

   • Pierre Dubois
   • Paulo Albuquerque
   • Pierre Chandon

   Original Empirical Research Open access 24 April 2020 Pages: 119 - 138

   

8. Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions

   • Anna Salonen
   • Harri Terho
   • Risto Rajala

   Original Empirical Research Open access 03 June 2020 Pages: 139 - 163

   

9. Correction to: Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions

   • Anna Salonen
   • Harri Terho
   • Risto Rajala

   Correction 02 July 2020 Pages: 164 - 165

10. Consumer dynamics: theories, methods, and emerging directions

    • Jonathan Z. Zhang
    • Chun-Wei Chang

    Review Paper 03 March 2020 Pages: 166 - 196

    

11. Correction to: Consumer dynamics: theories, methods, and emerging directions

    • Jonathan Z. Zhang
    • Chun-Wei Chang

    Correction 23 April 2020 Pages: 197 - 197

12. Upper echelons research in marketing

    • Kimberly A. Whitler
    • Ben Lee
    • Neil A. Morgan

    Review Paper 17 June 2020 Pages: 198 - 219