Volume 48, Issue 5

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September 2020

Special Issue: Managing Business and Innovation in Emerging Markets

Issue Editors:

V. Kumar,
Rajendra Srivastava

12 articles in this issue

Introduction to the business model innovations in emerging markets special issue
John Hulland
Mark Houston
Editorial 10 June 2020 Pages: 813 - 814
New perspectives on business model innovations in emerging markets
V. Kumar
Rajendra Srivastava
Editorial 12 December 2019 Pages: 815 - 825
A theoretical model of the formation and dissolution of emerging market international marketing alliances
Kiran Pedada
S. Arunachalam
Mayukh Dass
Conceptual/Theoretical Paper 28 February 2019 Pages: 826 - 847
Leveraging service recovery strategies to reduce customer churn in an emerging market
Sourav Bikash Borah
Srinivas Prakhya
Amalesh Sharma
Original Empirical Research 07 February 2019 Pages: 848 - 868
How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets
Martin Heinberg
Constantine S. Katsikeas
Markus Taube
Original Empirical Research Open access 26 February 2019 Pages: 869 - 890
Employee-level open innovation in emerging markets: linking internal, external, and managerial resources
Yuosre F. Badir
Björn Frank
Marcel Bogers
Original Empirical Research Open access 09 August 2019 Pages: 891 - 913
New product introductions for low-income consumers in emerging markets
S. Arunachalam
S. Cem Bahadir
Rodrigo Guesalaga
Original Empirical Research 27 April 2019 Pages: 914 - 940
Understanding the feasibility and value of grassroots innovation
Shaphali Gupta
Conceptual/ Theoretical Paper 12 March 2019 Pages: 941 - 965
Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa
Peng Zou
Qi Wang
Chenxi Zhou
Original Empirical Research Open access 22 April 2019 Pages: 966 - 986
Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation
Verdiana Giannetti
Gaia Rubera
Original Empirical Research Open access 24 June 2019 Pages: 987 - 1008
Reverse innovation: a conceptual framework
Suresh Malodia
Shaphali Gupta
Anand Kumar Jaiswal
Conceptual/Theoretical Paper 11 November 2019 Pages: 1009 - 1029
Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda
Venkatesh Shankar
Unnati Narang
Conceptual/Theoretical Paper 17 August 2019 Pages: 1030 - 1052

Volume 48, Issue 5

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