1. Sponsorship-linked marketing: research surpluses and shortages

   • T. Bettina Cornwell
   • Youngbum Kwon

   Review Paper 18 May 2019 Pages: 607 - 629

   

2. Customer experience: fundamental premises and implications for research

   • Larissa Becker
   • Elina Jaakkola

   Review Paper Open access 13 January 2020 Pages: 630 - 648

   

3. Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage

   • Markus Blut
   • Cheng Wang

   Review Paper Open access 05 August 2019 Pages: 649 - 669

   

4. Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters

   • Pravin Nath
   • Neeraj Bharadwaj

   Original Empirical Research 11 January 2020 Pages: 670 - 694

   

5. How and when weather boosts consumer product valuation

   • Tobias Schlager
   • Emanuel de Bellis
   • JoAndrea Hoegg

   Original Empirical Research 24 January 2020 Pages: 695 - 711

   

6. Communicating brand biographies effectively: the role of communication source

   • Ali Tezer
   • H. Onur Bodur
   • Bianca Grohmann

   Original Empirical Research 13 September 2019 Pages: 712 - 733

   

7. Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences

   • Fabian Bill
   • Sven Feurer
   • Martin Klarmann

   Original Empirical Research 16 January 2020 Pages: 734 - 752

   

8. Competitive advertising strategies for programmatic television

   • Ivan A. Guitart
   • Guillaume Hervet
   • Sarah Gelper

   Original Empirical Research 14 September 2019 Pages: 753 - 775

   

9. The impact of value-related crises on price and product-performance elasticities

   • Raoul V. Kübler
   • Michael Langmaack
   • Wayne D. Hoyer

   Original Empirical Research 08 November 2019 Pages: 776 - 794

   

10. Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership

    • Annika Wiecek
    • Daniel Wentzel
    • Aras Erkin

    Original Empirical Research 29 October 2019 Pages: 795 - 811