1. Seeing eye to eye: social augmented reality and shared decision making in the marketplace

   • Tim Hilken
   • Debbie I. Keeling
   • Mathew Chylinski

   Original Empirical Research Open access 30 August 2019 Pages: 143 - 164

   

2. Price negotiating for services: elucidating the ambivalent effects on customers’ negotiation aspirations

   • Sascha Alavi
   • Johannes Habel
   • Christian Schmitz

   Original Empirical Research Open access 08 August 2019 Pages: 165 - 185

   

3. Product set granularity and consumer response to recommendations

   • Dimitrios Tsekouras
   • Benedict G. C. Dellaert
   • Gerald Häubl

   Original Empirical Research Open access 22 August 2019 Pages: 186 - 202

   

4. The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence

   • Chun-Tuan Chang
   • Xing-Yu (Marcos) Chu

   Original Empirical Research 17 July 2019 Pages: 203 - 221

   

5. Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews

   • Jan-Hinrich Meyer
   • Ko De Ruyter
   • Scott Motyka

   Original Empirical Research Open access 26 July 2019 Pages: 222 - 245

   

6. The impact of unprofitable customer management strategies on shareholder value

   • Hui Feng
   • Neil A. Morgan
   • Lopo L. Rego

   Original Empirical Research 17 August 2019 Pages: 246 - 269

   

7. Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry

   • Joaquin Sanchez
   • Carmen Abril
   • Michael Haenlein

   Original Empirical Research 17 August 2019 Pages: 270 - 287

   

8. When less is more: the downside of customer knowledge sharing in new product development teams

   • Yihui (Elina) Tang
   • Detelina Marinova

   Original Empirical Research 13 June 2019 Pages: 288 - 307

   

9. Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures

   • Hans-Jörg Winkler
   • Verena Rieger
   • Andreas Engelen

   Original Empirical Research 20 July 2019 Pages: 308 - 330

   

10. Enhancing compliance among channel members by modeling reward events: matching motivation and ability with model selection

    • Xu (Vivian) Zheng
    • Xiaoling Li
    • Zhilin Yang

    Original Empirical Research 16 August 2019 Pages: 331 - 349