Seeing eye to eye: social augmented reality and shared decision making in the marketplace Tim HilkenDebbie I. KeelingMathew Chylinski Original Empirical Research Open access 30 August 2019 Pages: 143 - 164
Price negotiating for services: elucidating the ambivalent effects on customers’ negotiation aspirations Sascha AlaviJohannes HabelChristian Schmitz Original Empirical Research Open access 08 August 2019 Pages: 165 - 185
Product set granularity and consumer response to recommendations Dimitrios TsekourasBenedict G. C. DellaertGerald Häubl Original Empirical Research Open access 22 August 2019 Pages: 186 - 202
The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence Chun-Tuan ChangXing-Yu (Marcos) Chu Original Empirical Research 17 July 2019 Pages: 203 - 221
Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews Jan-Hinrich MeyerKo De RuyterScott Motyka Original Empirical Research Open access 26 July 2019 Pages: 222 - 245
The impact of unprofitable customer management strategies on shareholder value Hui FengNeil A. MorganLopo L. Rego Original Empirical Research 17 August 2019 Pages: 246 - 269
Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry Joaquin SanchezCarmen AbrilMichael Haenlein Original Empirical Research 17 August 2019 Pages: 270 - 287
When less is more: the downside of customer knowledge sharing in new product development teams Yihui (Elina) TangDetelina Marinova Original Empirical Research 13 June 2019 Pages: 288 - 307
Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures Hans-Jörg WinklerVerena RiegerAndreas Engelen Original Empirical Research 20 July 2019 Pages: 308 - 330
Enhancing compliance among channel members by modeling reward events: matching motivation and ability with model selection Xu (Vivian) ZhengXiaoling LiZhilin Yang Original Empirical Research 16 August 2019 Pages: 331 - 349