Volume 47, Issue 6

Search all Journal of the Academy of Marketing Science articles

November 2019

Special Issue: Marketing Strategy in Digital, Data-Rich, and Developing Market (D3) Environments

Issue Editors:

Eric Fang,
Shrihari Sridhar

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12 articles in this issue

New vistas for marketing strategy: digital, data-rich, and developing market (D³) environments
Shrihari Sridhar
Eric Fang
Editorial 29 October 2019 Pages: 977 - 985
Seeking the support of the silent majority: are lurking users valuable to UGC platforms?
Xingyu Chen
Xing Li
Zhimin Zhou
Original Empirical Research 12 January 2019 Pages: 986 - 1004
What makes online content viral? The contingent effects of hub users versus non–hub users on social media platforms
Qingliang Wang
Fred Miao
En Xie
Original Empirical Research 25 July 2019 Pages: 1005 - 1026
Getting more likes: the impact of narrative person and brand image on customer–brand interactions
Yaping Chang
You Li
V. Kumar
Original Empirical Research 07 February 2019 Pages: 1027 - 1045
Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions
Diandian Xiang
Leinan Zhang
Shuang Ma
Original Empirical Research 21 February 2019 Pages: 1046 - 1063
Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies
Maggie Chuoyan Dong
Fue Zeng
Chenting Su
Original Empirical Research 17 November 2018 Pages: 1064 - 1084
In pursuit of an effective B2B digital marketing strategy in an emerging market
Valter Afonso Vieira
Marcos Inácio Severo de Almeida
S. Arunachalam
Original Empirical Research 22 August 2019 Pages: 1085 - 1108
The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation
Haizhong Wang
Hong Yuan
Huaxi Li
Original Empirical Research 05 August 2019 Pages: 1109 - 1130
Correction to: The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation
Haizhong Wang
Hong Yuan
Huaxi Li
Correction 13 September 2019 Pages: 1131 - 1131
How nutrition information influences online food sales
Peng Zou
Jingwen Liu
Original Empirical Research 14 June 2019 Pages: 1132 - 1150
Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales
Feng Wang
Li Zuo
Yueyan Wu
Original Empirical Research 22 April 2019 Pages: 1151 - 1165
Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance
Li Zuo
Gregory J. Fisher
Zhi Yang
Original Empirical Research 19 February 2019 Pages: 1166 - 1183

Volume 47, Issue 6

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