1. Improving customer profit predictions with customer mindset metrics through multiple overimputation

   • Rajkumar Venkatesan
   • Alexander Bleier
   • Nalini Ravishanker

   Original Empirical Research 21 May 2019 Pages: 771 - 794

   

2. How intrafirm intermediary salespeople connect sales to marketing and product development

   • Gabriel R. Gonzalez
   • Danny P. Claro

   Original Empirical Research 08 June 2019 Pages: 795 - 814

   

3. Employee satisfaction trajectories and their effect on customer satisfaction and repatronage intentions

   • Jeremy S. Wolter
   • Dora Bock
   • Jeffery S. Smith

   Original Empirical Research 18 May 2019 Pages: 815 - 836

   

4. When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers

   • Justin M. Lawrence
   • Andrew T. Crecelius
   • Son K. Lam

   Original Empirical Research 16 July 2019 Pages: 837 - 857

   

5. When pushing back is good: the effectiveness of brand responses to social media complaints

   • Marius Johnen
   • Oliver Schnittka

   Original Empirical Research 18 May 2019 Pages: 858 - 878

   

6. Consumer response to design variations in pay-what-you-want pricing

   • Ranjit M. Christopher
   • Fernando S. Machado

   Original Empirical Research 14 June 2019 Pages: 879 - 898

   

7. The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars

   • Parker J. Woodroof
   • George D. Deitz
   • Robert D. Evans Jr

   Original Empirical Research 18 May 2019 Pages: 899 - 918

   

8. Effects of dominance transitions on advice adherence in professional service conversations

   • Helen Si Wang
   • Chi Kin (Bennett) Yim

   Original Empirical Research 28 May 2019 Pages: 919 - 938

   

9. Short- and long-term market returns of international codevelopment alliances of new products

   • Nukhet Harmancioglu
   • David A. Griffith
   • Tuba Yılmaz

   Original Empirical Research 07 January 2019 Pages: 939 - 959

   

10. A multi-facet item response theory approach to improve customer satisfaction using online product ratings

    • Ling Peng
    • Geng Cui
    • Chunyu Li

    Original Empirical Research 20 May 2019 Pages: 960 - 976