Improving customer profit predictions with customer mindset metrics through multiple overimputation Rajkumar VenkatesanAlexander BleierNalini Ravishanker Original Empirical Research 21 May 2019 Pages: 771 - 794
How intrafirm intermediary salespeople connect sales to marketing and product development Gabriel R. GonzalezDanny P. Claro Original Empirical Research 08 June 2019 Pages: 795 - 814
Employee satisfaction trajectories and their effect on customer satisfaction and repatronage intentions Jeremy S. WolterDora BockJeffery S. Smith Original Empirical Research 18 May 2019 Pages: 815 - 836
When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers Justin M. LawrenceAndrew T. CreceliusSon K. Lam Original Empirical Research 16 July 2019 Pages: 837 - 857
When pushing back is good: the effectiveness of brand responses to social media complaints Marius JohnenOliver Schnittka Original Empirical Research 18 May 2019 Pages: 858 - 878
Consumer response to design variations in pay-what-you-want pricing Ranjit M. ChristopherFernando S. Machado Original Empirical Research 14 June 2019 Pages: 879 - 898
The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars Parker J. WoodroofGeorge D. DeitzRobert D. Evans Jr Original Empirical Research 18 May 2019 Pages: 899 - 918
Effects of dominance transitions on advice adherence in professional service conversations Helen Si WangChi Kin (Bennett) Yim Original Empirical Research 28 May 2019 Pages: 919 - 938
Short- and long-term market returns of international codevelopment alliances of new products Nukhet HarmanciogluDavid A. GriffithTuba Yılmaz Original Empirical Research 07 January 2019 Pages: 939 - 959
A multi-facet item response theory approach to improve customer satisfaction using online product ratings Ling PengGeng CuiChunyu Li Original Empirical Research 20 May 2019 Pages: 960 - 976
