Volume 47, Issue 2

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March 2019

Special Issue: Consumer Journeys: Developing Consumer-Based Strategy

Issue Editors:

Rebecca Hamilton,
Linda L. Price

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10 articles in this issue

Consumer journeys: developing consumer-based strategy
Rebecca Hamilton
Linda L. Price
Editorial 09 February 2019 Pages: 187 - 191
Chronic illness medication compliance: a liminal and contextual consumer journey
Cheryl Nakata
Elif Izberk-Bilgin
Yazhen Xiao
ORIGINAL EMPIRICAL RESEARCH 29 November 2018 Pages: 192 - 215
Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects
Thomas P. Novak
Donna L. Hoffman
Conceptual/Theoretical Paper 08 October 2018 Pages: 216 - 237
The consumer production journey: marketing to consumers as co-producers in the sharing economy
Benedict G. C. Dellaert
Conceptual/Theoretical Paper Open access 04 October 2018 Pages: 238 - 254
The marketing of love: how attachment styles affect romantic consumption journeys
Martin Mende
Maura L. Scott
Lisa E. Bolton
ORIGINAL EMPIRICAL RESEARCH 10 October 2018 Pages: 255 - 273
Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America
Anna J. Vredeveld
Robin A. Coulter
Original Empirical Research 28 November 2018 Pages: 274 - 290
Focusing on others before you shop: exposure to Facebook promotes conventional product configurations
Christian Hildebrand
Tobias Schlager
ORIGINAL EMPIRICAL RESEARCH 13 August 2018 Pages: 291 - 307
Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey
Anne-Madeleine Kranzbühler
Mirella H. P. Kleijnen
Peeter W. J. Verlegh
ORIGINAL EMPIRICAL RESEARCH Open access 18 July 2018 Pages: 308 - 327
Consideration of ethical attributes along the consumer decision-making journey
Christina Schamp
Mark Heitmann
Robin Katzenstein
Original Empirical Research 13 February 2019 Pages: 328 - 348
Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis
Sara Hanson
Lan Jiang
Darren Dahl
Original Empirical Research 21 November 2018 Pages: 349 - 367

Volume 47, Issue 2

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