1. In through the out door

   • John Hulland

   Editorial 08 November 2018 Pages: 1 - 3

2. Research in marketing strategy

   • Neil A. Morgan
   • Kimberly A. Whitler
   • Simos Chari

   Review Paper 18 August 2018 Pages: 4 - 29

   

3. Theoretical underpinnings of research in strategic marketing: a commentary

   • Rajan Varadarajan

   Commentary 25 October 2018 Pages: 30 - 36

4. Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales

   • Dipayan Biswas
   • Kaisa Lund
   • Courtney Szocs

   Original Empirical Research 30 April 2018 Pages: 37 - 55

   

5. Effects of channel members’ customer-centric structures on supplier performance

   • Andrew T. Crecelius
   • Justin M. Lawrence
   • Lisa K. Scheer

   Original Empirical Research 06 October 2018 Pages: 56 - 75

   

6. Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers

   • Christopher L. Newman
   • Melissa D. Cinelli
   • Judith Anne Garretson Folse

   Original Empirical Research 09 August 2018 Pages: 76 - 96

   

7. Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay

   • Charan K. Bagga
   • Neil Bendle
   • June Cotte

   Original Empirical Research 02 August 2018 Pages: 97 - 117

   

8. Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?

   • Bryan Hochstein
   • Willy Bolander
   • Christopher R. Plouffe

   Original Empirical Research 05 October 2018 Pages: 118 - 137

   

9. Customer engagement in service

   • V. Kumar
   • Bharath Rajan
   • Ilaria Dalla Pozza

   Conceptual/Theoretical Paper 07 October 2017 Pages: 138 - 160

   

10. S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

    • Linda D. Hollebeek
    • Rajendra K. Srivastava
    • Tom Chen

    Conceptual/Theoretical Paper 06 September 2016 Pages: 161 - 185

    

11. Correction to: S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

    • Linda D. Hollebeek
    • Rajendra K. Srivastava
    • Tom Chen

    Correction 26 September 2018 Pages: 186 - 186