Identity change vs. strategy change: the effects of rebranding announcements on stock returns Yanhui ZhaoRoger J. CalantoneClay M. Voorhees Original Empirical Research 06 March 2018 Pages: 795 - 812
Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability J. Andrew PetersenV. KumarF. Javier Sese Original Empirical Research 15 July 2017 Pages: 813 - 836
Customer query handling in sales interactions Sunil SinghDetelina MarinovaKenneth R. Evans Original Empirical Research 10 November 2017 Pages: 837 - 856
Are conservative approaches to new product selling a blessing in disguise? Michel van der BorghJeroen Schepers Original Empirical Research Open access 06 April 2017 Pages: 857 - 878
An escalation of commitment perspective on allocation-of-effort decisions in professional selling Robert MayberryJames Sanders BolesNaveen Donthu Original Empirical Research 27 June 2018 Pages: 879 - 894
Initiating value co-creation: Dealing with non-receptive customers Avinash MalsheScott B. Friend Original Empirical Research 28 February 2018 Pages: 895 - 920
Online group influence and digital product consumption Jifeng MuEllen ThomasYong Tan Original Empirical Research 26 February 2018 Pages: 921 - 947
What brand extensions need to fully benefit from their parental heritage Paul W. MiniardRama K. JayantiPeter R. Dickson OriginalPaper 12 June 2018 Pages: 948 - 963
Scanning for discounts: examining the redemption of competing mobile coupons Paul MillsCésar Zamudio Original Empirical Research 12 July 2018 Pages: 964 - 982
