The future of the marketing department at business schools Jan-Benedict E. M. Steenkamp Editorial 23 September 2017 Pages: 169 - 172
An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards Michelle D. StewardJames A. NarusMichelle L. Roehm Original Empirical Research 28 July 2017 Pages: 173 - 189
The impact of a sales team’s perceived entitativity on customer satisfaction Chen WangJoAndrea HoeggDarren W. Dahl Original Empirical Research 08 January 2018 Pages: 190 - 211
Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort Anna G. DevlinWedad ElmaghrabyRebecca W. Hamilton Original Empirical Research 29 June 2017 Pages: 212 - 233
Cause marketing and customer profitability Michel BallingsHeath McCulloughNeeraj Bharadwaj Original Empirical Research 05 December 2017 Pages: 234 - 251
Understanding the long-term implications of retailer returns in business-to-business relationships Lauren Skinner BeitelspacherThomas L. BakerDhruv Grewal Original Empirical Research 20 July 2017 Pages: 252 - 272
Debates and assumptions about motion picture performance: a meta-analysis François A. CarrillatRenaud LegouxAllègre L. Hadida Original Empirical Research 02 October 2017 Pages: 273 - 299
Building a multi-category brand: when should distant brand extensions be introduced? Jeffrey R. ParkerDonald R. LehmannMartin G. Schleicher Original Empirical Research 27 June 2017 Pages: 300 - 316
Hey big spender! A golden (color) atmospheric effect on tipping behavior Na Young LeeStephanie M. NobleDipayan Biswas Original Empirical Research 15 November 2016 Pages: 317 - 337
Pre-release consumer buzz Mark B. HoustonAnn-Kristin KupferMartin Spann Conceptual/Theoretical Paper 15 January 2018 Pages: 338 - 360
