Review articles: purpose, process, and structure Robert W. PalmatierMark B. HoustonJohn Hulland Editorial 02 October 2017 Pages: 1 - 5
The value of empirical generalizations in marketing Dominique M. Hanssens Editorial 25 October 2017 Pages: 6 - 8
Meta-analysis: integrating accumulated knowledge Dhruv GrewalNancy PuccinelliKent B. Monroe Review Paper 07 November 2017 Pages: 9 - 30
Business cycle research in marketing: a review and research agenda Marnik G. DekimpeBarbara Deleersnyder Conceptual/Theoretical Paper Open access 07 June 2017 Pages: 31 - 58
Cost-effective service excellence Jochen WirtzValarie Zeithaml Conceptual/Theoretical Paper Open access 23 August 2017 Pages: 59 - 80
On the significance of statistically insignificant results in consumer behavior experiments Robert A. PetersonU. N. Umesh Methodological Paper 29 March 2017 Pages: 81 - 91
Marketing survey research best practices: evidence and recommendations from a review of JAMS articles John HullandHans BaumgartnerKeith Marion Smith Methodological Paper 10 April 2017 Pages: 92 - 108
Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment Stavroula SpyropoulouConstantine S. KatsikeasNeil A. Morgan Original Empirical Research 10 February 2017 Pages: 109 - 129
The substitution strategy dilemma: substitute selection versus substitute effectiveness Zachary G. ArensRebecca W. Hamilton Original Empirical Research 09 June 2017 Pages: 130 - 146
The impact of retail format diversification on retailers’ financial performance Yuying ShiJeremy M. LimStephen L. France Original Empirical Research 22 July 2017 Pages: 147 - 167