1. Review articles: purpose, process, and structure

   • Robert W. Palmatier
   • Mark B. Houston
   • John Hulland

   Editorial 02 October 2017 Pages: 1 - 5

2. The value of empirical generalizations in marketing

   • Dominique M. Hanssens

   Editorial 25 October 2017 Pages: 6 - 8

3. Meta-analysis: integrating accumulated knowledge

   • Dhruv Grewal
   • Nancy Puccinelli
   • Kent B. Monroe

   Review Paper 07 November 2017 Pages: 9 - 30

   

4. Business cycle research in marketing: a review and research agenda

   • Marnik G. Dekimpe
   • Barbara Deleersnyder

   Conceptual/Theoretical Paper Open access 07 June 2017 Pages: 31 - 58

   

5. Cost-effective service excellence

   • Jochen Wirtz
   • Valarie Zeithaml

   Conceptual/Theoretical Paper Open access 23 August 2017 Pages: 59 - 80

   

6. On the significance of statistically insignificant results in consumer behavior experiments

   • Robert A. Peterson
   • U. N. Umesh

   Methodological Paper 29 March 2017 Pages: 81 - 91

   

7. Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

   • John Hulland
   • Hans Baumgartner
   • Keith Marion Smith

   Methodological Paper 10 April 2017 Pages: 92 - 108

   

8. Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment

   • Stavroula Spyropoulou
   • Constantine S. Katsikeas
   • Neil A. Morgan

   Original Empirical Research 10 February 2017 Pages: 109 - 129

   

9. The substitution strategy dilemma: substitute selection versus substitute effectiveness

   • Zachary G. Arens
   • Rebecca W. Hamilton

   Original Empirical Research 09 June 2017 Pages: 130 - 146

   

10. The impact of retail format diversification on retailers’ financial performance

    • Yuying Shi
    • Jeremy M. Lim
    • Stephen L. France

    Original Empirical Research 22 July 2017 Pages: 147 - 167