Volume 45, Issue 6

Search all Journal of the Academy of Marketing Science articles

November 2017

Special Issue: Service Marketing Strategy

Issue Editors:

Michael K. Brady,
Todd Arnold,
Robert W. Palmatier

10 articles in this issue

Organizational service strategy
Michael K. Brady
Todd Arnold
Editorial 13 July 2017 Pages: 785 - 788
Service crisis recovery and firm performance: insights from information breach announcements
Shahin Rasoulian
Yany Grégoire
Sylvain Sénécal
ORIGINAL EMPIRICAL RESEARCH 25 May 2017 Pages: 789 - 806
Do loyal customers really pay more for services?
Nita Umashankar
Yashoda Bhagwat
V. Kumar
Original Empirical Research 08 August 2016 Pages: 807 - 826
The influence of service employees and other customers on customer unfriendliness: a social norms perspective
Arne K. Albrecht
Gianfranco Walsh
Erica van Herpen
Original Empirical Research 25 October 2016 Pages: 827 - 847
Consumer reliance on intangible versus tangible attributes in service evaluation: the role of construal level
Ying Ding
Hean Tat Keh
ORIGINAL EMPIRICAL RESEARCH 03 April 2017 Pages: 848 - 865
Unveiling the recovery time zone of tolerance: when time matters in service recovery
Jens Hogreve
Nicola Bilstein
Leonhard Mandl
Original Empirical Research 25 May 2017 Pages: 866 - 883
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
Tim Hilken
Ko de Ruyter
Debbie I. Keeling
Original Empirical Research Open access 18 May 2017 Pages: 884 - 905
Technology-driven service strategy
Ming-Hui Huang
Roland T. Rust
CONCEPTUAL/THEORETICAL PAPER 05 June 2017 Pages: 906 - 924
Business models as service strategy
Heiko Wieland
Nathaniel N. Hartmann
Stephen L. Vargo
Conceptual/Theoretical Paper 24 April 2017 Pages: 925 - 943
Customer participation in services: domain, scope, and boundaries
Beibei Dong
K. Sivakumar
CONCEPTUAL/THEORETICAL PAPER 07 April 2017 Pages: 944 - 965

Volume 45, Issue 6

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