The role of university research centers in promoting research V. Kumar Editorial 25 April 2017 Pages: 453 - 458
Perspectives on university research centers: lessons from the ISBM Gary L. Lilien Commentary 03 May 2017 Pages: 459 - 460
Research centers, business schools, and the world of sales Michael Ahearne Commentary 03 May 2017 Pages: 461 - 464
Marketing research centers: community, productivity, and relevance Robert W. Palmatier Commentary 03 May 2017 Pages: 465 - 466
The customer value proposition: evolution, development, and application in marketing Adrian PaynePennie FrowAndreas Eggert Conceptual/Theoretical Paper 18 March 2017 Pages: 467 - 489
When and why do customer solutions pay off in business markets? Stefan WormSundar G. BharadwajWerner J. Reinartz Original Empirical Research 02 May 2017 Pages: 490 - 512
When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry M. Berk TalayM. Billur AkdenizAhmet H. Kirca Original Empirical Research 23 November 2016 Pages: 513 - 533
Negative word of mouth can be a positive for consumers connected to the brand Andrew E. WilsonMichael D. GiebelhausenMichael K. Brady Original Empirical Research 01 February 2017 Pages: 534 - 547
OEM implementation of supplier-developed component innovations: the role of supplier actions Ashwin W. Joshi Original Empirical Research 10 November 2016 Pages: 548 - 568
Can copycat private labels improve the consumer’s shopping experience? A fluency explanation Katie KeltingAdam DuhachekKimberly Whitler Original Empirical Research 04 February 2017 Pages: 569 - 585