1. The role of university research centers in promoting research

   • V. Kumar

   Editorial 25 April 2017 Pages: 453 - 458

   

2. Perspectives on university research centers: lessons from the ISBM

   • Gary L. Lilien

   Commentary 03 May 2017 Pages: 459 - 460

   

3. Research centers, business schools, and the world of sales

   • Michael Ahearne

   Commentary 03 May 2017 Pages: 461 - 464

4. Marketing research centers: community, productivity, and relevance

   • Robert W. Palmatier

   Commentary 03 May 2017 Pages: 465 - 466

5. The customer value proposition: evolution, development, and application in marketing

   • Adrian Payne
   • Pennie Frow
   • Andreas Eggert

   Conceptual/Theoretical Paper 18 March 2017 Pages: 467 - 489

   

6. When and why do customer solutions pay off in business markets?

   • Stefan Worm
   • Sundar G. Bharadwaj
   • Werner J. Reinartz

   Original Empirical Research 02 May 2017 Pages: 490 - 512

   

7. When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry

   • M. Berk Talay
   • M. Billur Akdeniz
   • Ahmet H. Kirca

   Original Empirical Research 23 November 2016 Pages: 513 - 533

   

8. Negative word of mouth can be a positive for consumers connected to the brand

   • Andrew E. Wilson
   • Michael D. Giebelhausen
   • Michael K. Brady

   Original Empirical Research 01 February 2017 Pages: 534 - 547

   

9. OEM implementation of supplier-developed component innovations: the role of supplier actions

   • Ashwin W. Joshi

   Original Empirical Research 10 November 2016 Pages: 548 - 568

   

10. Can copycat private labels improve the consumer’s shopping experience? A fluency explanation

    • Katie Kelting
    • Adam Duhachek
    • Kimberly Whitler

    Original Empirical Research 04 February 2017 Pages: 569 - 585