Interesting and impactful research: on phenomena, theory, and writing Gerard J. Tellis Editorial 12 September 2016 Pages: 1 - 6
Phenomena, theory, application, data, and methods all have impact John R. Hauser Commentary 19 September 2016 Pages: 7 - 9
Musings on interesting and impactful theory and research Rajan Varadarajan Commentary 19 September 2016 Pages: 10 - 13
Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation Rajan Varadarajan Conceptual/Theoretical Paper 18 August 2015 Pages: 14 - 36
Do managers know what their customers think and why? G. Tomas M. HultForrest V. Morgeson IIIClaes Fornell Original Empirical Research 01 June 2016 Pages: 37 - 54
The effectiveness of celebrity endorsements: a meta-analysis Johannes KnollJörg Matthes Original Empirical Research Open access 12 October 2016 Pages: 55 - 75
Firm capabilities and growth: the moderating role of market conditions Hui FengNeil A. MorganLopo L. Rego Original Empirical Research 15 February 2016 Pages: 76 - 92
Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover Pravin NathVijay Mahajan Original Empirical Research 11 March 2016 Pages: 93 - 118
Habit slips: when consumers unintentionally resist new products Jennifer S. LabrecqueWendy WoodNick Harrington Original Empirical Research 07 June 2016 Pages: 119 - 133