1. Is “strategy” a dirty word?

   • Mark B. Houston

   Editorial 08 July 2016 Pages: 557 - 561

   

2. Celebrating marketing’s dirty word

   • Christine Moorman

   Commentary 08 July 2016 Pages: 562 - 564

3. Rigor versus method imperialism

   • Leigh McAlister

   Commentary 08 July 2016 Pages: 565 - 567

4. Procrastinators’ online experience and purchase behavior

   • Shabnam H. A. Zanjani
   • George R. Milne
   • Elizabeth G. Miller

   Original Empirical Research 12 August 2015 Pages: 568 - 585

   

5. A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?

   • Martin Heinberg
   • H. Erkan Ozkaya
   • Markus Taube

   Original Empirical Research 16 June 2015 Pages: 586 - 607

   

6. When will price increases associated with company donations to charity be perceived as fair?

   • Nicole Koschate-Fischer
   • Isabel V. Huber (née Stefan)
   • Wayne D. Hoyer

   Original Empirical Research 16 June 2015 Pages: 608 - 626

   

7. Disfluent vs. fluent price offers: paradoxical role of processing disfluency

   • Scott Motyka
   • Rajneesh Suri
   • Chiranjeev Kohli

   Original Empirical Research 12 August 2015 Pages: 627 - 638

   

8. Living brands: consumer responses to animated brand logos

   • S. Adam Brasel
   • Henrik Hagtvedt

   Original Empirical Research 31 May 2015 Pages: 639 - 653