Volume 43, Issue 5 | Journal of the Academy of Marketing Science

Search all Journal of the Academy of Marketing Science articles

Volume 43, Issue 5

September 2015

Special Topic Section: Brand and Innovation Interdependency

Issue Editors:

Barry L. Bayus,
Tim Oliver Brexendorf,
Kevin Lane Keller

8 articles in this issue

Introduction to the special section “Brand and Innovation Interdependency”
Barry Bayus
Tim Oliver Brexendorf
Kevin Lane Keller
Editorial 06 August 2015 Pages: 545 - 547
Understanding the interplay between brand and innovation management: findings and future research directions
Tim Oliver Brexendorf
Barry Bayus
Kevin Lane Keller
OriginalPaper 14 May 2015 Pages: 548 - 557
The interplay of innovation, brand, and marketing mix variables in line extensions
Ian Clark S. Sinapuelas
Hui-Ming Deanna Wang
Jonathan D. Bohlmann
OriginalPaper 10 April 2015 Pages: 558 - 573
Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands
Christoph Baumeister
Anne Scherer
Florian v. Wangenheim
OriginalPaper 18 April 2015 Pages: 574 - 588
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
Michael B. Beverland
Sarah J. S. Wilner
Pietro Micheli
OriginalPaper 26 April 2015 Pages: 589 - 609
Virtual interorganizational relationships in business-to-business electronic markets: heterogeneity in the effects of organizational interdependence on relational outcomes
Girish Mallapragada
Rajdeep Grewal
Ravi Dharwadkar
Original Empirical Research 26 October 2014 Pages: 610 - 628
Managers’ marketing strategy decision making during performance decline and the moderating influence of incentive pay
Daniel Han Ming Chng
Eric Shih
Xiao-Bing Song
Original Empirical Research 12 August 2014 Pages: 629 - 647
One firm’s loss is another’s gain: capitalizing on other firms’ service failures
Alexis M. Allen
Michael K. Brady
Clay M. Voorhees
Original Empirical Research 09 October 2014 Pages: 648 - 662