Stakeholder marketing: theoretical foundations and required capabilities Bas HillebrandPaul H. DriessenOliver Koll Conceptual/Theoretical Paper Open access 31 January 2015 Pages: 411 - 428
The role of organizational learning in stakeholder marketing Jeannette A. MenaBrian R. Chabowski Original Empirical Research 05 May 2015 Pages: 429 - 452
Consumer stakeholder responses to reshoring strategies Silvia GrappiSimona RomaniRichard P. Bagozzi Original Empirical Research 24 February 2015 Pages: 453 - 471
Walking a tightrope: the joint impact of customer and within-firm boundary spanning activities on perceived customer satisfaction and team performance Stefan SleepSundar BharadwajSon K. Lam Original Empirical Research 17 June 2014 Pages: 472 - 489
Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration Qingsheng WuXueming LuoJaakko Aspara Original Empirical Research 24 June 2014 Pages: 490 - 511
Don’t try harder: using customer inoculation to build resistance against service failures Sven MikolonBenjamin QuaiserJan Wieseke Original Empirical Research 13 August 2014 Pages: 512 - 527
Consumer resistance to innovation—a behavioral reasoning perspective Marius C. ClaudyRosanna GarciaAidan O’Driscoll Original Empirical Research 12 August 2014 Pages: 528 - 544