1. Stakeholder marketing: theoretical foundations and required capabilities

   • Bas Hillebrand
   • Paul H. Driessen
   • Oliver Koll

   Conceptual/Theoretical Paper Open access 31 January 2015 Pages: 411 - 428

   

2. The role of organizational learning in stakeholder marketing

   • Jeannette A. Mena
   • Brian R. Chabowski

   Original Empirical Research 05 May 2015 Pages: 429 - 452

   

3. Consumer stakeholder responses to reshoring strategies

   • Silvia Grappi
   • Simona Romani
   • Richard P. Bagozzi

   Original Empirical Research 24 February 2015 Pages: 453 - 471

   

4. Walking a tightrope: the joint impact of customer and within-firm boundary spanning activities on perceived customer satisfaction and team performance

   • Stefan Sleep
   • Sundar Bharadwaj
   • Son K. Lam

   Original Empirical Research 17 June 2014 Pages: 472 - 489

   

5. Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration

   • Qingsheng Wu
   • Xueming Luo
   • Jaakko Aspara

   Original Empirical Research 24 June 2014 Pages: 490 - 511

   

6. Don’t try harder: using customer inoculation to build resistance against service failures

   • Sven Mikolon
   • Benjamin Quaiser
   • Jan Wieseke

   Original Empirical Research 13 August 2014 Pages: 512 - 527

   

7. Consumer resistance to innovation—a behavioral reasoning perspective

   • Marius C. Claudy
   • Rosanna Garcia
   • Aidan O’Driscoll

   Original Empirical Research 12 August 2014 Pages: 528 - 544