The dark side of customer co-creation: exploring the consequences of failed co-created services Sven HeidenreichKristina WittkowskiTomas Falk Original Empirical Research 14 May 2014 Pages: 279 - 296
A meta-analytic review of the effects of organizational control in marketing exchange relationships Jody L. CrosnoJames R. Brown Original Empirical Research 25 May 2014 Pages: 297 - 314
Is corporate social responsibility a motivator or hygiene factor? Insights into its bivalent nature Russell LaceyPamela A. Kennett-HenselChris Manolis Original Empirical Research 03 May 2014 Pages: 315 - 332
The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions Chunyan XieRichard P. BagozziKjell Grønhaug Original Empirical Research 16 July 2014 Pages: 333 - 356
Competitive intelligence collection and use by sales and service representatives: how managers’ recognition and autonomy moderate individual performance Adam RappRaj AgnihotriJames ‘Mick’ Andzulis Original Empirical Research 14 May 2014 Pages: 357 - 374
Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies Thorsten Hennig-ThurauCaroline WiertzFabian Feldhaus Original Empirical Research 01 June 2014 Pages: 375 - 394
More prizes are not always more attractive: factors increasing prospective sweepstakes participants’ sensitivity to the number of prizes Sandra LaporteGilles Laurent Original Empirical Research 07 May 2014 Pages: 395 - 410