The utility of item response modeling in marketing research Tenko RaykovRoger J. Calantone Methodological Paper 17 May 2014 Pages: 337 - 360
When do incentives work in channels of distribution? David I. GillilandStephen K. Kim Original Empirical Research 07 December 2013 Pages: 361 - 379
The financial contribution of customer-oriented marketing capability Fernando Angulo-RuizNaveen DonthuJosep Rialp Original Empirical Research 20 August 2013 Pages: 380 - 399
As they sow, so shall they reap: customers’ influence on customer satisfaction at the customer interface Ruth M. StockMarei Bednarek Original Empirical Research 08 October 2013 Pages: 400 - 414
Coping with information requests in marketing exchanges: an examination of pre-post affective control and behavioral coping Patricia A. NorbergDaniel R. Horne Original Empirical Research 21 November 2013 Pages: 415 - 429
Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study Sara Leroi-WereldsSandra StreukensGilbert Swinnen Original Empirical Research 01 December 2013 Pages: 430 - 451
Unjustified prices: environmental drivers of managers’ propensity to overprice Alexander RusetskiJonlee AndrewsDaniel C. Smith Original Empirical Research 08 November 2013 Pages: 452 - 469