The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines Terry ClarkThomas Martin KeyDaniel Rajaratnam Conceptual/Theoretical Paper 13 December 2013 Pages: 223 - 241
Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers? Maik EisenbeissMarkus CornelißenWayne D. Hoyer Original Empirical Research 23 January 2014 Pages: 242 - 263
Who should be in power to encourage product program innovativeness, R&D or marketing? Ruth Maria StockInes Reiferscheid Original Empirical Research 26 September 2013 Pages: 264 - 276
Dynamic relationships among R&D, advertising, inventory and firm performance Shrihari SridharSriram NarayananRaji Srinivasan Original Empirical Research 08 November 2013 Pages: 277 - 290
A longitudinal analysis of supplier involvement in buyers’ new product development: working relations, inter-dependence, co-innovation, and performance outcomes Sengun YeniyurtJohn W. Henke Jr.Goksel Yalcinkaya Original Empirical Research 21 November 2013 Pages: 291 - 308
How brand innovativeness creates advertising flexibility Michael J. BaroneRobert D. Jewell Original Empirical Research 20 August 2013 Pages: 309 - 321
Enhancing television advertising: same-language subtitles can improve brand recall, verbal memory, and behavioral intent S. Adam BraselJames Gips Original Empirical Research 08 November 2013 Pages: 322 - 336