Cobranding arrangements and partner selection: a conceptual framework and managerial guidelines Casey E. NewmeyerR. VenkateshRabikar Chatterjee Conceptual/Theoretical Paper 27 June 2013 Pages: 103 - 118
Do institutional investors pay attention to customer satisfaction and why? Xueming LuoRan ZhangJaakko Aspara Original Empirical Research 16 July 2013 Pages: 119 - 136
Delusive perception—antecedents and consequences of salespeople’s misperception of customer commitment Christian HomburgTorsten BornemannMax Kretzer Original Empirical Research 12 July 2013 Pages: 137 - 153
Exploring impulse buying in services: toward an integrative framework Piyush SharmaBharadhwaj SivakumaranRoger Marshall Original Empirical Research 14 July 2013 Pages: 154 - 170
How do the success factors driving repurchase intent differ between male and female customers? Björn FrankTakao EnkawaShane J. Schvaneveldt Original Empirical Research Open access 16 July 2013 Pages: 171 - 185
Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents Doreén PickMartin Eisend Original Empirical Research 16 July 2013 Pages: 186 - 204
The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model Ann-Kristin KnappThorsten Hennig-ThurauJuliane Mathys Original Empirical Research 11 September 2013 Pages: 205 - 221